Make sure that you take advantage of social networking sites like Facebook. You do, however, need to know a few things about how Facebook marketing works before you dive in. Start by reading the information discussed in this article carefully and use the tips to help jump start your Facebook marketing plan.
Consider surfing Facebook as your company instead of yourself. When you’re on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.
All content on your site should be easy to Like and Share on Facebook. It should also appear in shortened form with a link on your Facebook wall. If people are able to share your content with their followers, you’ll find that your reach begins to expand exponentially, and so will your profits.
Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.
Connect your Twitter account to your Facebook page. This will help you streamline your posts to both social media accounts. When you post on Twitter, your post is also posted simultaneously on your Facebook page as well. This saves you the time and effort of signing onto both sites to make one post.
There is nothing wrong with posting links to content on your website from Facebook. People think that Facebook fans want to stay on Facebook all day – this is a myth. In fact, they’re quite happy to visit your site as long as you offer them something of interest, so give it a try.
Step one when it comes to creating a Facebook marketing campaign is to write down your goals. What exactly do you want to come out of all of your hard work? Do you want to increase profits? Do you want to retain loyal customers? Do you want to create relationships?
Hold contests on Facebook. Holding contests and giving away fun prizes is a great way to get people to like your Facebook page. People love free prizes and it can help get you more followers. Set a date that your contest will end and only allow people who like your page to enter.
People should be able to share your Facebook content. Posting valuable content will encourage your fans to share that information with their friends. This will help improve visibility for your company. If you put in the effort, you’ll find your content is shared throughout Facebook.
Keep your subscribers informed of what is going on in your company. You don’t want to overdo this. You should limit your posts to once a day or so. Don’t post every hour. Your updates should have lots of content and contain information customers are interested in.
Pay attention to the application boxes that are just under the cover photo on your page. It is possible to make little apps that will direct users to your actual website or to your Twitter page, for example. You can even change up the pictures on the boxes, allowing you to put your unique stamp on things.
After reading through this article, you should know more about how to market your business on Facebook. Remember to change up your strategies with regard to the niche you’re working with. Educate yourself about the details Facebook marketing before you launch your campaign.